Interesting video from Dan Pink, via Robert Scoble.
Here's my take away.
- Algorithmic (if...then) tasks respond well with a "carrot and stick" reward system.
- Once any, even rudimentary, cognitive thought process is required, these reward systems are no longer effective.
- Initially, cognitive workers must be paid a wage which takes money away from the equation.
- Cognitive workers respond better to Autonomy (not compliance)
- Cognitive workers aspire to mastery. They want to work somewhere that inspire transcendent motives, not just profit motives. Making the world a better place.
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