Friday, May 28, 2010

Video: Reward Systems For Cognitive Workers

Interesting video from Dan Pink, via Robert Scoble.

Here's my take away.

  • Algorithmic (if...then) tasks respond well with a "carrot and stick" reward system.

  • Once any, even rudimentary, cognitive thought process is required, these reward systems are no longer effective.

    • Initially, cognitive workers must be paid a wage which takes money away from the equation.
    • Cognitive workers respond better to Autonomy (not compliance)
    • Cognitive workers aspire to mastery. They want to work somewhere that inspire transcendent motives, not just profit motives. Making the world a better place.


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